"Time is money" - sometimes. Not always!

The picture depicts a wall on a small department store in the town of Mariehamn on Åland. The mural was probably done in the 1980s. The text is in Swedish and means "Time is money. Save time.".

In principle, all communication projects have specific time frames and deadlines. Time is a valuable resource, there is almost always a lot to do within a limited period. Being efficient use of time is crucial to meeting customer needs and delivering results on time.

But You also need to be creative and innovative so that you can produce materials that stand out and engage. Sufficient time is necessary to achieve quality. Spending time generating new ideas and exploring different strategies is crucial to creating successful campaigns or projects. Not having enough time reduces your chances of positively surprising the customer.

Here, project managers have a great responsibility. It is important to plan, be early, have margins, and inform customers about the work process already at the start of the project.

Remember, spending time could be the best way to earn money and honor.